As you can see, in "Hey Chris Mooney ...," I didn't actually have in mind the project to advance the science of science communication.
I also didn't -- don't -- have in mind the "framing of science" as a communication strategy aimed at promoting support for enlightened policies, better democratic deliberations, etc., as valuable as those things might be.
I have in mind the idea that enjoyment of the wonder, as well as the wisdom, of scientific knowledge should be viewed as a good that a Liberal society enables all its citizens readily to enjoy without regard to their moral or cultural or ideological or religious orientations.
I think our Liberal society isn't doing this as well as it should.
I'm pretty sure that it is a lot easier to build into one's life the thrill of seeing our species resolve the mysteries of nature (inevitably revealing even more astonishing mysteries) if one has a particular set of cultural commitments (ones I have, in fact) than if one has a very different set.
The reason, in my view, is not that there is something antagonistic to science in the latter set of commitments.
Rather, it is that the content of the information that science communicators are conveying (with tremendous craft; some people are happy to be alive in the age of the microwave oven or on-demand movies; I am glad to be here when it possible to get continuous streams of great science reporting from sources like ScienceNow, Not Exactly Rocket Science, Dot Earth, etc.) tends to be embedded in cultural meanings that fit one outlook much better than another.
That's why I mentioned the "hypothetical citizen" (who is not hypothetical) who wants science to show him or her all the miraculous devices in God's workshop. He or she gets just as much of a thrill in getting to know something about how much our species knows as I do, but doesn't get to experience it nearly as readily or as easily.
For sure, the science of science communication is a source of insight on how to deal with this problem.
But if the Liberal Republic of Science is suffering from this sort of imperfection (I truly think it is; do you feel otherwise?), then it is science journalists and related professionals (e.g., science documentary producers) who will have to remedy it -- by including attention to this goal in their shared sense of mission, and by using all the knowledge they can gather from all sources (including their own practical experimentation) to carry it out.