Evidence based science communication initiative
Wednesday, December 3, 2014 at 7:33PM
Dan Kahan

In recent years, the field of science communication has been marked by both progress and frustration.  On one hand, basic research has yielded a wealth of new insights into the processes by which scientific information is acquired and interpreted by the public.  On the other, increasingly elaborate and costly initiatives to communicate scientific information have spectacularly failed to dispel cultural conflict over climate change and other disputed science issues.

The reason the science of science communication is yet to generate real-world benefits, we believe, is that it is yet to set foot in the real world.

Click to read more ...

Article originally appeared on cultural cognition project (http://www.culturalcognition.net/).
See website for complete article licensing information.