Key Insight

The graphic below & to the right (click for bigger view) reports perceptions of risk as measured in a U.S. general population survey last summer.  The panel on the left reports sample-wide means; the one on the right, means by subpopulation identified by its cultural worldview. By comparing, one can see how culturally polarized the ... Read more

The graphic below & to the right (click for bigger view) reports perceptions of risk as measured in a U.S. general population survey last summer.  The panel on the left reports sample-wide means; the one on the right, means by subpopulation identified by its cultural worldview.

By comparing, one can see how culturally polarized the U.S. population is (or isn’t) on various risks ranked (in descending order) in terms of their population-wide level of importance.

Coming soon: cross-cultural cultural cognition! A comparison of US & UK.