Motivated reasoning & its cognates - Cultural Cognition of Health

The following is an excerpt from Kahan, D.M. Neutral Principles, Motivated Cognition, and Some Problems for Constitutional Law Harv. L. Rev. 126, 1-77 (2011). I thought it might be useful to reproduce it here, both for its own sake and for reference (via hyperlink) in future blog entries, since  many of the concepts it describes are recurring ones in my posts. This entry contains a modest number of hyperlinks; the printed version (accessible via SSRN), is amply footnoted!

1.  Generally . Motivated reasoning refers to the unconscious tendency of individuals to process information in a manner that suits some end or goal extrinsic to the formation of accurate beliefs. They Saw a Game , a classic psychology article from the 1950s, illustrates the dynamic.  Experimental subjects, students from two Ivy League colleges, were instructed to watch a film that featured a set of controversial officiating calls made during a football game between teams from their respective schools.  What best predicted the students’ agreement or disagreement with a disputed call, the researchers found, was whether it favored or disfavored their schools’ team.  The researchers attributed this result to motivated reasoning: the students’ emotional stake in affirming their commitments to their respective institutions shaped what they saw on the tape.

The end or goal motivates cognition in the sense that it directs mental operations — in this case, sensory perceptions; in others, assessments of the weight and credibility of empirical evidence, or performance of mathematical or logical computation — that we expect to function independently of that goal or end.  Indeed, the normal connotation of “motive” as a conscious goal or reason for acting is actually out of place here.  The students wanted to experience solidarity with their institutions, but they didn’t treat that as a conscious reason for seeing what they saw.  They had no idea (or so we are to believe; one needs a good experimental design to be sure this is so) that their perceptions were being bent in this way.

Although the students in this study probably would not have been distressed to learn that their perceptions had been covertly recruited by their desire to experience solidarity, there can be other contexts in which motivated cognition subverts an actor’s conscious ends.  This might be so, for example, when a person who genuinely desires to be make a fair or accurate judgment is unwittingly impelled to make a determination that favors some personal interest, pecuniary or social.

2.  Identity-Protective Cognition . The goals or needs that can motivate cognition are diverse.  They include fairly straightforward things, like a person’s financial or related interests.  But they reach more intangible stakes, too, such as one’s need to sustain a positive self-image or the desire to promote states of affairs or other goods that reflect one’s moral values.

Affirming one’s membership in an important reference group — the unconscious influence that operated on the students in the They Saw A Game experiment — can encompass all of these ends simultaneously.  Individuals depend on select others — from families to university faculties, from religious denominations to political parties — for all manner of material and emotional support.  Propositions that impugn the character or competence of such groups, or that contradict the groups’ shared commitments, can thus jeopardize their individual members’ well-being.  Assenting to such a proposition him- or herself can sever an individual’s bonds with such a group.  The prospect that people outside the group might credit this proposition can also harm an individual by reducing the social standing or the self-esteem that person enjoys by virtue of his or her group’s reputation.  Individuals thus face psychic pressure to resist propositions of that sort, generating a species of motivated reasoning known as identity-protective cognition .

Identity-protective cognition, like other forms of motivated reasoning, operates through a variety of discrete psychological mechanisms.  Individuals are more likely to seek out information that supports than information that challenges positions associated with their group identity ( biased search ).  They are also likely selectively to credit or dismiss a form of evidence or argument based on its congeniality to their identity ( biased assimilation ).  They will tend to impute greater knowledge and trustworthiness and hence assign more credibility to individuals from within their group than from without.

These processes might take the form of rapid, heuristic-driven, even visceral judgments or perceptions, but they can influence more deliberate and reflective forms of judgment as well.  Indeed, far from being immune from identity-protective cognition, individuals who display a greater disposition to use reflective and deliberative (so-called “System 2”) forms of reasoning rather than intuitive, affective ones (“System 1”) can be expected to be even more adept at using technical information and complex analysis to bolster group-congenial beliefs.

3.  Naïve Realism . Identity-protective cognition predictably impedes deliberations, negotiations, and like forms of collective decisionmaking.  When collective decisionmaking turns on facts or other propositions that are understood to bear special significance for the interests, standing, or commitments of opposing groups (for example, those who identify with the respective sides in the Israel-Palestine conflict), identity-protective cognition will predictably exaggerate differences in their understandings of the evidence.  But even more importantly, as a result of a dynamic known as “naïve realism,” each side’s susceptibility to motivated reasoning will interact with and reinforce the other’s.

Naïve realism refers to an asymmetry in the ability of individuals to perceive the impact of identity-protective cognition.  Individuals tend to attribute the beliefs of those who disagree with them to the biasing impact of their opponents’ values.  Often they are right.  In this respect, then, people are psychological “realists.”  Nevertheless, in such situations individuals usually understand their own factual beliefs to reflect nothing more than “objective fact,” plain for anyone to see.  In this regard, they are psychologically naïve about the contribution that group commitments make to their own perceptions.

Naïve realism makes exchanges between groups experiencing identity-protective cognition even more divisive.  The (accurate) perception that a rival group’s members are reacting in a closed-minded fashion naturally spurs a group’s members to express resentment — the seeming baselessness of which provokes members of the former to experience and express the same.  The intensity, and the evident polarization, of the disagreement magnifies the stake that individuals feel in defending their respective groups’ positions.  Indeed, at that point, the debate is likely to take on meaning as a contest over the integrity and intelligence of those groups, fueling the participants’ incentives, conscious and unconscious, to deny the merits of any evidence that undercuts their respective views.

4.  “Objectivity.” As naïve realism presupposes, motivated reasoning is an instance of what we commonly recognize as rationalization.  We exhort others, and even ourselves, to overcome such lapses — to adopt an appropriate stance of detachment — in settings in which we believe impartial judgment is important, including deliberations or negotiations in which vulnerability to self-serving appraisals can interfere with reaching consensus.  What most people don’t know, however, is that such admonitions can actually have a perverse effect because of their interaction with identity-protective cognition.

This is the conclusion of studies that examine whether motivated reasoning can be counteracted by urging individuals to be “objective,” “unbiased,” “rational,” “open-minded,” and the like.  Such studies find that individuals who’ve been issued this type of directive exhibit greater resistance to information that challenges a belief predominant within their defining groups.  The reason is that objectivity injunctions accentuate identity threat.  Individuals naturally assume that beliefs they share with others in their defining group are “objective.”  Accordingly, those are the beliefs they are most likely to see as correct when prompted to be “rational” and “open-minded.”  Indeed, for them to change their minds in such a circumstance would require them to discern irrationality or bias within their group, an inference fraught with dissonance.

For the same reason, emphasizing the importance of engaging the issues “objectively” can magnify naïve realism.  As they grow even more adamant about the correctness of their own group’s perspective, individuals directed to carefully attend to their own impartiality become increasingly convinced that only unreasoning, blind partisanship can explain the intransigence of the opposing group.  This view triggers the reciprocal and self-reinforcing forms of recrimination and retrenchment that are the signature of naïve realism.

5.  Cultural Cognition . Disputes set in motion by identity-protective cognition and fueled by naïve realism occupy a prominent place in our political life.  Such conflicts are the focus of the study of cultural cognition .

Cultural cognition refers to the tendency of individuals to conform their perceptions of risk and other policy-consequential facts to their cultural worldviews.  Cultural worldviews consist of systematic clusters of values relating to how society should be organized.  Arrayed along two cross-cutting dimensions — hierarchy/egalitarianism and individualism/communitarianism — these values supply the bonds of affinity groups, membership in which motivates identity-protective cognition.  People who subscribe to a relatively hierarchical and individualistic worldview, for example, tend to be dismissive of environmental risk claims, acceptance of which would justify restrictions on commerce and industry, activities they value on material and symbolic grounds.  Individuals who hold egalitarian and communitarian values, in contrast, are morally suspicious of commerce and industry, which they see as sources of social disparity and objects of noxious self-seeking.  They therefore find it congenial to believe that commerce and industry pose harms worthy of constraining regulations.  Experimental work has documented the contribution of cultural-cognition worldviews to various discrete mechanisms of motivated cognition, including biased search and assimilation, perceptions of expertise and credibility, and brute sense impressions.

Methods of cultural cognition have also been used to measure controversy over legally consequential facts.  Thus, mock jury studies have linked identity-protective cognition, motivated by the cultural worldviews, to conflicting perceptions of the risk posed by a motorist fleeing the police in a high-speed chase; of the consent of a date rape victim who said “no” but did not physically resist her assailant; of the volition of battered women who kill in self-defense; and of the use of intimidation by political protestors.  To date, however, no studies have directly tested the impact of cultural cognition on judges.

6.  Cognitive Illiberalism . Finally, cognitive illiberalism refers to the distinctive threat that cultural cognition poses to ideals of cultural pluralism and individual self-determination.  Americans are indeed fighting a “culture war,” but one over facts , not values.

The United States has a genuinely liberal civic and political culture — born not of reflective commitment to cosmopolitan ideals but of bourgeois docility.  Media spectacles notwithstanding, citizens generally don’t have an appetite to impose their worldviews on one another; they have an appetite for SUVs, big houses, and vacations to Disneyland (or Las Vegas).  Manifested in the absence of the sectarian violence that has filled human history and still rages outside the democratic capitalist world, there is effective consensus that the state should refrain from imposing a moral orthodoxy and confine policymaking to attainment of secular goods — safety, health, security, and prosperity — of value to all citizens regardless of their cultural persuasion.

As much as they agree about the ends of law, however, citizens are conspicuously — even spectacularly — factionalized over the means of attaining them.  Is the climate heating up as a result of human activity, and if so will it pose any dangers to us?  Will permitting citizens to carry concealed handguns in public increase violent crime — or reduce it?  Would a program of mandatory vaccination of schoolgirls against HPV promote their health by protecting them from cervical cancer — or undermine it by lulling them into unprotected sex, increasing their risk of contracting HIV?  Answers to questions like these tend to sharply polarize people of opposing cultural outlooks.